We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.
The campaign will launch on Monday 16 April so we urge you not to start using the resources provided until then please.
Theme
The campaign will raise awareness that people living with HIV who are on treatment and have an undetectable viral load cannot pass on the virus to someone else sexually, even if condoms are not used during sex.
The tagline for the campaign is ‘I can’t pass on HIV’. All of the people featured in the campaign images and videos are living with HIV.
For more information on the campaign please see our campaign briefing [PDF].
What’s in the pack?
Images: A selection of images for use on Facebook, Twitter, Instagram or any other social media platform.
Suggested posts: Examples of posts for Facebook and Twitter.
Download pack (excluding videos)
Videos: We have four videos available to download separately.
Treatment infographic video – A short animated infographic video explaining the importance of treatment.
Tom’s Story – Tom has been living with HIV for over five years and explains how treatment has changed his life.
Mercy’s Story – Mercy talks about being undetectable and being able to have children while living with HIV.
George’s Story – George speaks about being undetectable and how that has changed his life for the better.
What are we asking people to do?
There are three things that we are encouraging people to do during thing campaign.
Spread the word: People can share information on the campaign messages.
Get tested: Find out if they need to get tested for HIV, where to get tested and the different ways of getting tested by using the tools on our website
Take medication: For people already diagnosed with HIV we are encouraging them to access treatment. This benefits their own health and has the added advantage of not having to worry about passing HIV on to anyone else.