Social Media Pack – I Can’t Pass On HIV

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We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.

The campaign will launch on Monday 16 April so we urge you not to start using the resources provided until then please.

Theme

The campaign will raise awareness that people living with HIV who are on treatment and have an undetectable viral load cannot pass on the virus to someone else sexually, even if condoms are not used during sex.

The tagline for the campaign is ‘I can’t pass on HIV’. All of the people featured in the campaign images and videos are living with HIV.

For more information on the campaign please see our campaign briefing [PDF].

What’s in the pack?

Images: A selection of images for use on Facebook, Twitter, Instagram or any other social media platform.

Suggested posts: Examples of posts for Facebook and Twitter.

Download pack (excluding videos)

Videos: We have four videos available to download separately.

Treatment infographic video – A short animated infographic video explaining the importance of treatment.

Tom’s Story – Tom has been living with HIV for over five years and explains how treatment has changed his life.

Mercy’s Story – Mercy talks about being undetectable and being able to have children while living with HIV.

George’s Story – George speaks about being undetectable and how that has changed his life for the better.

What are we asking people to do?

There are three things that we are encouraging people to do during thing campaign.

Spread the word: People can share information on the campaign messages.

Get tested: Find out if they need to get tested for HIV, where to get tested and the different ways of getting tested by using the tools on our website

Take medication: For people already diagnosed with HIV we are encouraging them to access treatment. This benefits their own health and has the added advantage of not having to worry about passing HIV on to anyone else.

‘I can’t pass on HIV’ – It Starts With Me Spring 2018 Campaign

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The spring phase of the It Starts With Me campaign will start on Monday 16 April 2018.

The focus of this phase will be on promoting the impact of HIV medication on prevention.

The campaign aims to:

  • promote awareness and confidence in the message that effective HIV treatment stops the transmission of the virus, based on the evidence supporting this.
  • challenge HIV stigma by sharing real stories of people living with HIV who demonstrate how effective treatment is and that they are not passing on the virus.
  • encourage people living with HIV to continue to take treatment, both for the health benefits it produces and to stop them from being able to pass on HIV.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Spring Campaign Briefing [PDF].

The briefing will provide you with

  • a summary of key definitions.
  • the evidence which demonstrates the effectiveness of HIV treatment on reducing transmission.
  • information on how you can get involved.

Social media pack

We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.

Register for our PrEP information seminar in Manchester

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PreP Seminar in Manchester

Working together with the PaSH partnership, we will be hosting an information seminar on PrEP in Greater Manchester.

It will be free to attend and will be held on Wednesday 14 March at The Landing, MediaCityUK, Salford.

The session will cover:

  • the ongoing PrEP Impact Trial.
  • how PrEP fits into the HIV combination prevention package.
  • the role of health professionals in ensuring adequate access by those in need.

The seminar targets a broad range of professionals including commissioners, HIV and sexual health professionals, community outreach workers, and general practice and pharmacy professionals.

Register now as places are limited.